TikTok is introducing a updated setting that enables them to reduce the amount of AI-made media appearing in their streams. This step comes as the platform announced that it now features over 1 thousand million AI videos.
Pilot Phase and Launch
This change is being tested over the coming weeks before a global launch. This advancement coincides with a surge in content created by AI, driven by emerging content generation software.
AI Content on Other Platforms
It has been noted that approximately 10% of the quickest rising channels on another major platform exclusively feature clips produced artificially. A considerable share of this content is considered mass-produced AI material, a label for inferior, factory-style content that is frequently illogical or bizarre.
Based on user feedback that many people like content produced via AI tools, including AI artwork to science explainers, and we aim to give people the ability to increase or decrease of that, according to their own choices,” commented a spokesperson.
Volume and Proportions
TikTok disclosed that there are currently 1.3 billion videos on its app labeled as artificially created. Overall, in excess of 100 m media items are submitted to the platform every day, making AI-generated material a relatively small percentage of its overall inventory.
How to Adjust Settings
Users will be in a position to decrease or raise the volume of artificial media they watch by accessing the topic control setting in the app and selecting “AI-generated content”. Additional categories that can already be adjusted under the setting include current affairs, clothing, beauty, and movement.
Content Labeling and Policies
The platform’s guidelines mandate creators to label lifelike artificially created content, and it bans dangerous AI impersonations of public figures or crisis events. Any realistic AI video that is not labeled can be taken down under its community policies.
In addition, the app will henceforth apply an “AI-made” watermark to content created with its own AI tools, or identified by an collaborative effort for spotting content made by AI. This action is aimed to stop users from seeking to circumvent the labeling process.
Educational Initiatives
The platform is furthermore establishing a $2 million educational fund for experts and groups to produce educational content about responsible artificial intelligence. This project will assist charitable organizations specializing in training computer science.
Content Safety Approach
TikTok has supported its safety measures, during discussion over intentions to make redundant a large number of safety staff in the United Kingdom. TikTok is expected to reduce 439 jobs in its trust and safety division in the UK capital, with labor groups and internet security professionals raising concerns that humans are being replaced by machine-led review.
A trust and safety lead clarified that people-led review would still have a role, but artificial intelligence can protect employees by removing the most distressing content before it has to be seen by staff. TikTok reported a 76% decrease in explicit and harmful content reviewed by safety staff over the last 12 months due to reliance on its machine learning processes.
“We think that it’s essential to integrate people and machines to ensure user safety,” the official commented. “We’ll have people as part of that process, but we also think it’s highly necessary to minimize viewing of unsafe media as rapidly, which is why a significant AI assistance is really helping us process content quickly.”
