Should My Wannabe Influencer Friend Cease Exploiting People for Material?

The Prosecution: One Friend's Perspective

Sometimes she films me while I’m eating. It's jarring to spot myself on her social media – it’s like a sudden shock.

My best friend of 10 years, Marielle, labels herself the “content queen”. It’s fun for a short while, but it weighs on our friendship.

She is an extrovert, there's a constant urge the need to record everything constantly. When we eat out, she says, “The camera eats first,” and snaps pictures with the flash on, which induces embarrassment. I don’t like it when other people see her posing or filming – I experience vicarious awkwardness. It also frustrates me because meals lose their warmth.

She isn’t exactly an influencer yet, but she is aspiring to become one. She creates video blogs about living in our city, her daily routine, and her work as a stylist. Her content is good, I’ll give her that, but I don’t want to be involved. Sometimes I'm captured while dining, or simply tagging along. Later, I appear on her feed afterwards, and it pops up like a surprise: I’ll have no makeup on, making a strange expression or be captured mid-bite. It’s uncomfortable.

She also expects me to film her at inconvenient times. Sometimes I'm in conversation to someone else, or we're simply hanging out in the street. The dynamic feels like our bond has transformed into me being her free crew. She could easily hire someone if she wanted professional shots. Upon mentioning my discomfort about this arrangement, she dismissed it. I've been invited to a couple of brand events, which was nice, but that doesn’t make up for all the time and effort I spend helping her create material.

I’m grateful that she has helped me with my design career, but I don’t want our friendship to become merely a tally of favours. I don’t feel she's insincere or inauthentic, but sometimes I feel that if the camera is out, we will start performing in a way that makes us look good for her vlog.

She will say, “OK, look happy!” and film me laughing with another. It feels forced. I need her to understand that our decade-long friendship still has boundaries. I love spending time with her, but I also desire to enjoy it without being filmed, edited, or shared for an audience. I am not a accessory for her Instagram.

The Defence: The Content Creator's View

I want my friend to see that the content we produce together can get us a foot in the door.

I am passionate about shooting content. It’s not just a pastime; it’s part of who I am. Producing content and documenting experiences online enables me to express myself and engage with people in novel forms.

I don’t see myself as a full influencer yet, but it’s smart to generate income from your interests. I admire people on TikTok who execute that aesthetic of casual, DIY content creation.

Creating content is my interpretation of living actively: observing the details, sharing them with an audience that values the art behind it. It's never my aim to make my friend uneasy. Bringing her to industry events was my method of offering access, giving her a chance to witness behind-the-scenes moments that could benefit her career in design too. That’s not blackmail, it’s just being pragmatic.

I’d still take her to such functions even if she refused to assist me, but I want her to see what the content we create together can achieve: a foot in the door. I understand not all people likes being filmed, but sometimes unplanned moments is what makes content genuine. Being recorded occasionally is part and parcel of being my friend. I would delete anything she requested, but she hasn't made such a request yet.

I don’t expect anyone to be my private videographer, but friends support one another in minor capacities. I thought filming a clip now and then would be enjoyable for her. Creativity flourishes in partnership, and having Beth around makes endeavors lively and pleasurable. I never force her to take part in anything, and I’d never intentionally embarrass her. But filming together sometimes is part of how I document our shared experiences.

I value Beth’s friendship deeply and want to avoid making videos to drive a wedge between us. I am ready to compromise: like requesting permission before filming, and avoiding angles that might make her self-conscious.

This isn’t about control, it’s about expressing my perspective while still considering hers. Obviously content creation is not a replacement for real connection: it’s just part of how I live my life and I desire her to be included in a way that’s enjoyable for both of us.

The Jury: Public Sentiment

Is it right for her to stop recording herself and Beth when they are socializing?

There’s nothing more uncomfortable than having a friend film you. I understand that it’s Marielle’s job, but I wouldn't ask friends come to my work. Maybe she can find influencer friends to create content with. Given the uncertain future of AI, personal relationships are the only thing we have – cherish them!
A respondent, 25

If you’re doing something professionally, you can’t ask your friends for help repeatedly, even if they have helped previously. If Marielle loves creating, that doesn't imply everyone around her is willing material. She needs to respect Beth’s privacy.
Ankit, 26

Marielle might love producing videos and displaying her life publicly, but it’s not for everybody. It was kind she has helped her friend professionally, but she needs to listen to what her friend desires.
Emma, 27

It seems like you value each other, so hold on to that and ensure it’s the priority in your friendship. Create some real experiences, where true emotions are preserved, not digital scrapbooks. Even public figures who seem to share their worlds actually have more secrecy than it appears.
One opinion, 53

Marielle appears to be neither present nor authentic when they're together – she’s working. Each appears unsure as to what’s reasonable. The answer is not found in trying to alter one another, but in each setting clear limits around what feels acceptable to them and seeing if there is an acceptable compromise.
Barbara, 71

Now You Be the Judge

Consider this question: is Marielle exploiting their bond?

Crystal Lewis
Crystal Lewis

A cybersecurity analyst with over a decade of experience in threat detection and digital forensics, passionate about educating users on privacy best practices.